You’ve worked really hard to build your business, don’t let a lack of skills hold you back. Many small business owners fall into the trap of trying to do everything themselves. Knowing when to add people or skills will help your business grow to the next level. Read on to see what a social media manager can do for your business.
Outsource with a Social Media Manager
Maybe you’ve never thought about using a social media manager for your business but there are many situations where it might be helpful. If you’re feeling overwhelmed with your social media, or if you just don’t have the time to manage it yourself, you might consider hiring a social media manager to help.
Here are some things a social media manager can do for your business:
- Create content and post to your social media channels.
- Reply to messages and provide social customer support.
- Help you track conversations about your brand online.
- Help you define strategies to build and enhance your fan/follower base.
- Work to create promotion campaigns, paid advertising, events and more.
- Select tools and apps that can be used to help manage your social media.
- Building, managing, and administrating your social networks.
Sometimes there are other roles that a social media manager will do and sometimes the SMM takes on more of a community manager role in addition to these tasks.
Multiply Your Time By Hiring a Social Media Manager
Think about how long it takes you to handle all of the social media platforms, review sites and customer questions online? Does it add to your bottom line? Hiring a professional that specializes in social media will lighten your load and give you a better return on your investment. How much is your time worth?
Is it Time to Hire?
It’s all about your needs and requirements. You might want someone to help you with strategy and advertising, or just someone to post replies and create new content. You might want a manager for just one network while you handle the others, or someone to handle all of that completely for you.
If you never thought about hiring a social media manager before, now you have some basic reasons to consider it. You could allow a professional to focus on the social media while you get back to the things you do best – running your business.