Twitter is a great way for bloggers and businesses to reach more people. You can use Twitter to promote your business but you have to have a decent following. If you’ve struggled to get more followers on Twitter the following strategies will help.
Create Engaging Content
The best way to gain more followers on Twitter is by creating engaging content on a regular basis. Depending on your strategy, you should strive to Tweet several times a day. Also take extra steps to ensure you can reach a wider audience. One of the ways you can do this is by including current events or trending topics in your Tweets.
Make Your Tweets More Interesting
People are more likely to follow you (and continue following you) if your Tweets are interesting. Pushing out your blog post titles with a link or sales links can be part of your strategy but it can’t be the whole strategy. Post pictures, interesting links, and videos between your text-only posts. Give other Twitter users a reason to want to follow you!
Use Hashtags to Your Advantage
The right hashtag can make all the difference when it comes to connecting with Twitter users. Make sure that your hashtags are focused and relevant. One of the things you may want to do is search Twitter for similar posts and see what hashtags other users have assigned to their Tweets.
Don’t make the mistake of using hashtags that are not related to your content. More people may see your Tweets but they will see them as spammy.
Follow Other Twitter Users
When you are first starting on Twitter you will get more followers by following other users; some may follow you back. If other users follow you first, you may want to follow them back. It’s usually considered a common courtesy to return the follow, you don’t want to appear as though it’s a one-sided arrangement. In some cases it may not be a good fit to follow users who follow you.
Direct People to Your Twitter Account
Perhaps one of the easiest ways to get more people to follow you on Twitter is by asking them to. Include a Twitter icon that links to your account on your blog or website. You can also encourage people from other social networks, such as Facebook, to follow you on Twitter too. Including your Twitter handle in your email signature is another great way to gain more followers.
These are just a few of the ways you can get more followers on Twitter. Keep in mind that gaining followers is only half the battle. Keeping them engaged with new content and adding value can help ensure that you will keep your followers.