As a business owner you know it’s important to have a steady stream of new customers. Your specific type of business is one factor that will determine where those customers come from. Whether you are a marketing director with a big budget or a soleperneur; social media is a great way to expand your customer base.
4 Reasons Your Business Needs Social Media
How do you get most of your customers? Do you have a great location, amazing word of mouth, a dedicated customer base or some combination of factors that bring in regular income?
An effective social media strategy can magnify those factors and help make up for deficiencies.
Social media is an ideal location
Where are your customers? I don’t mean their zip code although that is important too. More than likely they are on social media. Depending on the demographics you serve they may be on Facebook, Instagram or elsewhere.
Social media can put you in front of your ideal customers in a place they spend time every day. Think about it, customers may not stumble upon your shop but how much time each day do they spend browsing social media.
Social media helps spread the word
Do you have a good mechanic, stylist or babysitter? Of course you do. I bet you are happy to share your recommendation formally on review sites and informally in your personal social media profiles.
Most people (83%) trust recommendations from people they know. When your customers are happy they will want to share their experience with friends. The same goes for when they are unhappy so make sure you provide a great product or service.
Shoppers are turning to social media to find products and services to meet their needs. In an evolving world of selfies, people are more than happy to show off their latest finds. You can encourage customers to connect online or tag your business.
Happy customers love to share
Everyone loves the inside scoop. Your dedicated customers will follow your business on social media if it will benefit them. Specials, discounts or even a behind the scenes look at the business will be enough to get them to follow you and stay engaged long after the sale is final.
If your business has a consistent social media presence your customers will take notice. They will check in, tag and share their photos and experiences.
Social media provides instant results
Do you rely on traditional advertising? While it’s generally effective it can also be expensive and have a considerable lag time between purchase and outcome.
Social media can provide instant results for your business. Depending on the platform you will be able to see how many people can see your posts, who liked it, how many people shared it and more. If you choose to advertise on social media you can target your audience based on their demographics and get a pretty good outcome with a little amount of money.
Even with a great location, word of mouth and a dedicated customer base… an effective social media strategy will amplify your online presence and allow you to reach more potential customers.
If you need help with your social media management, strategy or reporting send me an email to firstname.lastname@example.org. I can set up your accounts, manage them or teach you or an employee how to do it.
Still need convincing? Check out Can a Social Media Manager Grow My Business?