Pinterest has long been known as a great way to organize ideas but if you know how to use it to its fullest, you’ll be able to use Pinterest to drive traffic to your blog or website.
Pinterest is a powerful traffic generator that can easily help you go viral and gain more customers.
The thing about Pinterest, that really applies to all social networks, is that you can’t just do it sporadically here and there and expect to get results. Instead, you need to have a plan and a strategy in place. You also need to have the proper tools and setup ready to get the best results.
Optimize your site for Pinterest
The first thing you should do is make sure your site is properly optimized for Pinterest. You should use the Pin It button and also make it very easy for people to pin images from your site. Always use images that are sized properly for Pinterest as well. Use keywords and phrases in your image titles for maximum benefit.
Pin at the right times
Timing is also important to the success of your pins. Some stats show the best times to pin are between 2 and 4 in the afternoon and also between 8pm and 1am at night. This seems to be when many people are browsing the net. That said, you might find there are different times specific to your niche that work better.
Use awesome images
Sure, it seems obvious but what even makes an image awesome? Pinterest is all about visuals and the images with the best look are going to get the most attention. You want professional-quality images that look clean and crisp to the human eye, and also images that look good in a variety of sizes. You also want to use images that are optimized for Pinterest specifically, as these will show up the best in people’s Pinterest feeds.
These are just three ways to use Pinterest to drive traffic but the truth is, there are many more ways. The more you use it and the more familiar you get with how things work on Pinterest, the better the results you will see. Another great thing about Pinterest traffic is that it is not just short-lived. You will get a boost from traffic right when you first pin and then again and again over time as people continue to re-pin your great posts.
If you need more help getting traffic to your website let me help you. I can recommend personalized strategies designed for your business.
I think of these three, optimizing your site for pinterest is the hardest and yet most effective. Thanks for the tips!