Social Media for Business Archives

You’ve worked really hard to build your business, don’t let a lack of skills hold you back. Many small business owners fall into the trap of trying to do everything themselves. Knowing when to add people or skills will help your business grow to the next level. Read on to see what a social media manager can do for your business.

Outsource with a Social Media Manager

Maybe you’ve never thought about using a social media manager for your business but there are many situations where it might be helpful. If you’re feeling overwhelmed with your social media, or if you just don’t have the time to manage it yourself, you might consider hiring a social media manager to help.

Here are some things a social media manager can do for your business:

Create content and post to your social media channels.
Reply to messages and provide social customer support.
Help you track conversations about your brand online.
Help you define strategies to build and enhance your fan/follower base.
Work to create promotion campaigns, paid advertising, events and more.
Select tools and apps that can be used to help manage your social media.
Building, managing, and administrating your social networks.

Sometimes there are other roles that a social media manager will do and sometimes the SMM takes on more of a community manager role in addition to these tasks.

Multiply Your Time By Hiring a Social Media Manager

Think about how long it takes you to handle all of the social media platforms, review sites and customer questions online? Does it add to your bottom line? Hiring a professional that specializes in social media will lighten your load and give you a better return on your investment. How much is your time worth?

Is it Time to Hire?

It’s all about your needs and requirements. You might want someone to help you with strategy and advertising, or just someone to post replies and create new content. You might want a manager for just one network while you handle the others, or someone to handle all of that completely for you.

If you never thought about hiring a social media manager before, now you have some basic reasons to consider it. You could allow a professional to focus on the social media while you get back to the things you do best – running your business.

As a business owner you know it’s important to have a steady stream of new customers. Your specific type of business is one factor that will determine where those customers come from. Whether you are a marketing director with a big budget or a soleperneur; social media is a great way to expand your customer base.

4 Reasons Your Business Needs Social Media

How do you get most of your customers? Do you have a great location, amazing word of mouth, a dedicated customer base or some combination of factors that bring in regular income?

An effective social media strategy can magnify those factors and help make up for deficiencies.

Social media is an ideal location

Where are your customers? I don’t mean their zip code although that is important too. More than likely they are on social media. Depending on the demographics you serve they may be on Facebook, Instagram or elsewhere.

Social media can put you in front of your ideal customers in a place they spend time every day. Think about it, customers may not stumble upon your shop but how much time each day do they spend browsing social media.

Social media helps spread the word

Do you have a good mechanic, stylist or babysitter? Of course you do. I bet you are happy to share your recommendation formally on review sites and informally in your personal social media profiles.

Most people (83%) trust recommendations from people they know. When your customers are happy they will want to share their experience with friends. The same goes for when they are unhappy so make sure you provide a great product or service.

Shoppers are turning to social media to find products and services to meet their needs. In an evolving world of selfies, people are more than happy to show off their latest finds. You can encourage customers to connect online or tag your business.

Happy customers love to share

Everyone loves the inside scoop. Your dedicated customers will follow your business on social media if it will benefit them. Specials, discounts or even a behind the scenes look at the business will be enough to get them to follow you and stay engaged long after the sale is final.

If your business has a consistent social media presence your customers will take notice. They will check in, tag and share their photos and experiences.

Social media provides instant results

Do you rely on traditional advertising? While it’s generally effective it can also be expensive and have a considerable lag time between purchase and outcome.

Social media can provide instant results for your business. Depending on the platform you will be able to see how many people can see your posts, who liked it, how many people shared it and more. If you choose to advertise on social media you can target your audience based on their demographics and get a pretty good outcome with a little amount of money.

Even with a great location, word of mouth and a dedicated customer base… an effective social media strategy will amplify your online presence and allow you to reach more potential customers.

If you need help with your social media management, strategy or reporting send me an email to info@hollyyzquierdo.com. I can set up your accounts, manage them or teach you or an employee how to do it.

Still need convincing? Check out Can a Social Media Manager Grow My Business?